Critical Literacy - Drink-Driving Adverts
Today for critical literacy we have been looking at the stereotypes and groups of people presented in drink driving adverts in New Zealand. Upon looking at these three advertisements, I found that almost all of them focused on intoxicated young Maori or Pacific Islander men, none of them predominantly showed women or white people as the main people getting drunk and making stupid decisions. They all perceived young men, and two of the three focused on specifically Maori and Pacific Islanders as reckless and irresponsible drinkers.
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